Live music has unique ability to evoke deep emotions and holds a significant importance in bringing individuals together from diverse backgrounds through their mutual love for music. UMUSIC AUTUMN 2024 not only honours the incredible performers gracing the stage but also recognises the vital role of each and every one of the staff involved. The campaign focuses on acknowledging the combined effort in producing something truly extraordinary, crafting an immersive experience that profoundly resonates with the audience during the concert. It stands as a testament to the dedication, marking the culmination of the collective efforts in bringing the music to life.
The inspiration draws from the symbolism of a DNA strain. The concept is rooted in the idea of genetic diversity and the intricate patterns found within, which mirror the tapestry of human diversity. The DNA strain motif is a metaphor for the varied voices, talents and backgrounds of coming together in for the musical event.By integrating these elements, I aimed to create a visually dynamic composition, reflecting the energy and vibrancy of the event, while staying true to the group's commitment to pushing boundaries and embracing diverse voices. The design exudes a fresh and modern aesthetic, which aligns with the essence of emerging talent showcased at the show.